The small business SEO agency helping owners reach more customers on search
An SEO agency for small businesses and the marketers who work with them. Monthly SEO, audits, local search, projects and advice, and whatever you choose, you see every change and every number in one portal.
Lite costs nothing, for as long as you keep it. The call is free too.
Business goal at the top. Everything below serves it.
Small business SEO should bring customers, not just rankings
A lot of SEO is sold on search rankings and reported once a month: a chart going up, a list of keywords.
What that report rarely tells a small business owner is what anyone changed on the website, or whether it brought in a single call. And once the rankings arrive, there's nothing left to aim for.
We start from what you want more of, like more calls and more local customers from Google. Every change we make for you names the goal it serves, and you see it in your portal.
Five ways to work with a small business SEO agency
“I want to look before I spend anything.”
Lite: free SEO for your own site
Free
A free SEO dashboard for your own website: your keyword rankings, local map results, site health and backlinks, with every issue counted by urgency and the top three explained in plain words. See all the data we collect, and download it. Costs nothing, for as long as you keep it.
“I want someone to do the SEO work, every week.”
Starter: monthly SEO for small businesses
$297 a month
Monthly SEO done on the site you already own: on-page and technical SEO fixes, five a week, each one shown with the reason we made it. We track your rankings, search traffic and whether AI answers like ChatGPT and Gemini name you. No contract.
“I want to know everything that's wrong.”
SEO Audit
$250, once
A full SEO audit of your website: technical SEO, on-page SEO, local search, competitors and AI search visibility (AEO and GEO), with every finding and its fix. Ready in 3 to 5 business days.
“I have one bigger fix in mind.”
SEO Projects
Quoted first
One-time SEO projects: page speed, technical site health, local listings, or getting your site ready for AI search and answer engines. Written quote first, and no charge if you decline it.
SEO Projects: see the four types →
“My question is bigger than search.”
SEO Consulting
From $750
SEO and AI search strategy for small businesses: a strategy session, a diagnosis of what's holding you back, or ongoing advice, all in writing.
Not sure which? Talk to a person first. Advise small business owners? See the referral program.
How to tell good SEO from a money waster
When a business owner asked online how to hire an SEO company, the top answer gave three tests. We added two of our own.
Does the SEO agency explain its process up front?
Yes, before you pay. Every week follows the same four steps: we plan your SEO changes from your business goals, make them on your website, check the results 7 to 10 days after they go live, then keep, build on or change them. You always know what's happening and why, so you're never paying for mystery work.
Do they promise quick rankings on Google?
No, and be wary of anyone who does. Nobody controls Google's search results. What we promise instead is the work: real on-page and technical SEO improvements every week, measured against your keyword rankings, search traffic and the goals you set. That way you judge the results yourself.
Is the SEO strategy built around your business?
Yes, from day one. Before we change anything, we learn what you sell, who your best customers are and what you want more of, like more calls or more local customers. Your keyword targets and every SEO fix serve that goal, so the work aims at real business growth, not vanity rankings.
Will you know what they did?
Always. Every SEO change is logged in your portal: what it was, which page, why we made it, and how your rankings and search traffic moved afterward. See something that looks off? Flag it, and we reply within 1 to 2 business days. No black-box reporting.
Is the price clear?
Yes, before you buy. Every fixed price is published, from free Lite to $297 a month for Starter, and anything bigger is quoted in writing first. No contract; leave any month. You'll never get a surprise SEO bill.
See how Starter compares with an SEO tool or a typical agency →
Everything we do for your SEO, you can see
Whatever you buy from us lives in your Capron Media portal, your own SEO dashboard. A free Lite subscription is enough to get in, so you can see your website's search performance before you spend a cent.
A data-driven SEO strategy, built on your market
Most SEO plans are a list of keywords someone liked. Yours is built from real search data and rebuilt every month, so every hour of work goes where the opportunity actually is.
Market sizing, from every search to what you can win. We measure your total addressable market, narrow it to the searches you serve, then to what's winnable now. Your keyword research starts with real search volume, not guesses.
Search intent and keyword difficulty for every term. Each keyword is sorted by what the searcher wants (to learn, compare, buy or find you) and how hard it is to rank. We go after the commercial and transactional searches that bring customers first.
Topic clusters with a pillar page for each. Your market is mapped into topics, each with the pillar page and supporting pages that should win it, so your content strategy and internal links build topical authority instead of scattered posts.
Competitor analysis from the live search results. See who you're really up against, found in Google rather than assumed, and the exact searches where they beat you.
A competitive positioning map. See who's growing in your market, with every rival plotted by search traffic and growth as a leader, game changer, niche player or established player, so you know who's rising before they pass you.
SERP feature mapping. See which of your searches show AI Overviews, the local map pack, People Also Ask and featured snippets, so we target the result types your customers actually see.
How AI describes you, quoted word for word. What ChatGPT and Gemini actually say about your business and your rivals, quoted, not summarized, so your AI search visibility (AEO and GEO) is something you can read for yourself.
Gaps and opportunities, ranked. The searches your buyers make where you're missing or behind, with search volume and how winnable each one is.
A TOWS matrix built from your data. Your strengths, weaknesses, opportunities and threats, paired into a strategic move for each square. It's built from your search data, not written by hand.
The Ansoff growth matrix. Every item in your plan sits in one square, from growing your share of the searches you already serve to new markets and services. Your subscription covers the safest square; SEO Projects are how you move beyond it.
A Three Horizons SEO roadmap. Defend what earns now, build what's emerging, and seed what's next. Each item names the goal it serves and how it's delivered.
Goals all the way down. Your business goal sits at the top, like more calls from Google. Marketing goals serve it, site goals serve those, and each page and keyword serves a site goal. Every SEO change traces back to what you want more of.
What it's worth, through your own funnel. An estimate of what winning your target searches could be worth, built from click-through rates, your conversion rate, close rate and customer value. It's clearly labeled an estimate, never a promise.
Reviewed every month, including what we're not doing and why. The strategy is versioned and dated, shows what changed and why, and lists what we ruled out, so nothing is quietly dropped.
Hands-on SEO work on your website, every week
Your SEO strategy only matters if someone does the work. Every week we plan, make and check real changes on the site you already own, and you see every one, so you always know what your SEO budget is buying.
See the weekly SEO process, step by step →
Five SEO optimizations a week, done for you. On-page and technical SEO changes made directly on your website: title tags, meta descriptions, headings, content and fixes. No homework handed back to you.
A four-step weekly loop: plan, do, check, act. On Monday we pick the week's five from your goals. On Wednesday they're made and checked live. We measure each one 7 to 10 days after it goes live. Then we keep it, build on it, or change it, and plan the next five.
Every change names its goal before we make it. Each optimization states which business goal it serves and what we expect it to do, so the work is accountable from the start.
Before-and-after results for every change. Each change is measured against how things stood the week before, with the market's movement that week alongside, so a Google update isn't mistaken for our work, or the other way around.
Learning what works for your site. See which kinds of SEO work have moved your rankings so far. Each month the plan leans harder on what's proven for your business.
Ideas we passed on, and why. The changes we considered and didn't make that week, with the reason, so you see the judgment behind the plan.
The same four status words everywhere. New, Approved, In Progress, Completed: you always know where each change stands.
Flag anything, and your words are kept. If a change looks off, flag it right on the item. It reaches us, we reply within 1 to 2 business days, and your words are kept exactly as you wrote them.
A permanent work log. Every change and every version of every page is kept, with the reason, itemized by month and by page, so you own the full history of your SEO.
The week in one line, ready to share. A plain-English summary of the week that you can send to a partner, manager or marketing lead in one tap.
SEO reporting you can actually read, and check
Most SEO reports are a monthly PDF of charts nobody explains. Yours is a live SEO dashboard. Every number says where it came from, whether it's measured or estimated, and what it means for your business.
Explore SEO reporting and analytics →
The week at a glance, in plain English. A short summary written from your numbers each week. Every figure in it links to the panel it came from, and it describes what happened, never promises what will.
Choose your depth: the story, the charts, or every number. Read the two-minute version, or open every table and download the CSV. It's the same data either way.
Our work, Google updates and volatile weeks marked on every chart. Dots show the weeks our optimizations went live, markers show Google algorithm updates, and shading shows volatile weeks. You can see at a glance whether a ranking moved because of our work, a core update, or a turbulent week across the whole market.
From searches to customers. Search impressions, clicks, organic visits and conversions in one funnel, with new customers estimated from your own close rate.
Search performance from Google Search Console. Impressions, clicks, click-through rate and average position every day, with your top searches, top pages and landing pages. (Starter)
Keyword rankings, week by week. Where your tracked keywords rank, by position band, with what climbed and slipped, sorted by search intent and keyword difficulty. Normal week-to-week slips show in grey, not red, so you're never alarmed by noise.
Your name versus everything else. How much of your search traffic comes from people who already know you, and how much from new customers who found you through search.
Where your visits come from. Organic search, direct, referrals, social, email, and visitors from AI assistants like ChatGPT, Perplexity and Gemini.
AI search visibility (AEO and GEO). Whether ChatGPT and Gemini name you for the questions your buyers ask, which sources they cite instead, and whether AI crawlers can read your site. (Starter)
Local search, mapped across town. A 49-point local map grid showing where you appear in the Google map pack, scanned every week, with your rivals and their reviews alongside.
Site health and page speed. Every page checked, with issues ranked fix first, fix soon or worth knowing, and each fix tracked to done.
Competitors and market share. Who's winning the searches in your market, your share against theirs, and how volatile Google is that week. (Starter)
Search volatility tracking. A weekly volatility score for your market (how rough Google's results were), with the biggest winners and losers that week. A drop during a high-volatility week reads very differently from one in a calm week, so you never panic over the wrong thing.
Backlinks and authority. Who links to you, your authority score, links landing on missing pages you're losing value from, spam links handled, and the links your rivals have that you don't.
Download it as a PDF. Share a clean report with a partner, manager or your marketing lead.
A full SEO audit, with every fix spelled out
Want to know everything holding your website back before you commit to anything? Order a one-time SEO audit from your portal and get every finding, the fix for each, and what fixing it is worth.
SEO Audit: what's checked and what it costs →
Four areas, audited end to end. Technical SEO and site health, page-by-page SEO, local search, and competitors and keyword gaps, plus whether ChatGPT and Gemini name you in AI answers.
Every finding with its fix, in order. Not just a list of problems: what to change on each page, ranked by what matters most, with up to 10 example pages for each issue.
A page-by-page teardown. A full read of your website, page by page, included with every audit.
Reviewed by a person before it reaches you. Each audit is built automatically, then checked by Spencer before it's delivered.
Ready in 3 to 5 business days, or 1 to 2 with rush. Track it in your portal from ordered, to running, to in review, to delivered.
Yours to keep and compare. Every audit stays in your portal, ready to download as a PDF, so you can compare this year's site against last year's.
Audit any site, including a competitor's. Order an audit of your own website or a rival's, and see exactly what they're doing right.
SEO projects for the bigger work, planned and tracked
Some SEO work is too big for a weekly change: speeding up a slow site, a technical SEO cleanup, local listings, or getting ready for AI search. SEO Projects plan that work, quote it up front, and track every step in your portal.
See the four types of SEO projects →
Projects suggested by your SEO strategy. Most come straight from your strategy: the bigger opportunities that don't fit in the weekly five. You can also request your own.
A written quote before anything starts. Scope, price and dates, with every option shown separately. No charge if you decline.
The same seven steps for every project. You confirm or approve at four of them, so nothing moves without you.
Milestone sign-offs. Each milestone is delivered for you to review, then you approve the next one or ask for changes.
Changes priced before they happen. Any change request comes back to you with its effect on price and dates before we act on it.
You choose how involved to be. Updates in your portal, plus a weekly email summary, or a call at every milestone.
Every project in one view. Where each one stands, what's waiting on you, and what was delivered.
Marketing and SEO consulting, when your questions are bigger than search
Sometimes the website works, but the offer, the customer or the next step feels wrong. Marketing and SEO consulting works those questions out with you, starting from real data, and ends with decisions in writing you can act on. It's independent SEO advice from a small business SEO consultant, not a sales pitch for more services.
A strategy session: one question, answered in one sitting. It includes a paid SEO audit that we review together, a written decision memo, and one follow-up question. Fixed price.
A diagnosis: the whole picture. It starts from a full SEO audit and ends with a written diagnosis, decision memos and a 90-day plan.
Ongoing advisory. A monthly session with a fresh audit every month, decision memos as decisions come up, and a quarterly look at the whole picture. Paid monthly, or a year up front.
For the questions owners actually face. A new location, a new service, a rebrand or a new website. Or when your partner, your web person and your agency disagree.
Search demand before you invest. Is there enough search demand to support a second location, a new service or a new town? We size the market from real search volume and competition before you sign a lease or build a page.
Protecting your rankings through a redesign, rebrand or migration. A new website or domain is where small businesses lose years of SEO overnight. We plan the URL mapping, 301 redirects and content carry-over so your search traffic survives the move.
Diagnosing a traffic drop. Was it a Google algorithm update, a technical problem, a lost backlink, keyword cannibalization or a competitor? We separate the causes before anyone starts “fixing.”
An independent second opinion. Review an agency proposal, an SEO audit you've been handed, or a developer's plan against the data, so you know what's worth paying for.
Priorities by impact and effort. Your opportunities ranked by expected impact against cost and effort, so limited time and budget go to what moves the business first.
The right KPIs and measurement. Set up the numbers that actually tell you if SEO is working, from rankings and organic traffic to calls, conversions and revenue, with honest attribution.
Decision memos you keep. Each one lays out the options, what each would cost, our recommendation, and what would change our mind, so the reasoning stays with your business.
A check-in 90 days later. Every engagement ends in two documents you keep and a follow-up to see how the decision played out.
The next step, routed. If the answer is work, it becomes an SEO project or goes to a partner we trust.
Your business, built into every SEO decision
Good SEO starts with the business, not the keywords. Your Context is where you tell us what you sell, who your best customers are and what you want more of. Your SEO strategy, every weekly change and every estimate are built from it, and every answer shows exactly where it's used. When you change one, we tell you what changed in your plan.
Your business, in your words. What you do, whether customers buy once, come back or subscribe, who your customers are and the community you serve, and where you want the business to be in five years. It's the first thing we read before any SEO work.
What you offer, and what you don't. Your services shape your keyword research and topic map. What you don't offer, and what people wrongly assume you do, is never promised or written about.
What only you and your front desk know. Why customers choose you, how many more jobs you could take a month, and your busy and slow seasons. When you're nearly full, we aim at higher-value work, and your seasonal topics are ready before your busy season starts.
Your business goals, set by you. More calls from Google, more new customers each month, more sales from organic search. Your goals sit at the top of your SEO strategy, and every keyword and change serves one of them.
Customer personas, drafted from your Google reviews. Composite profiles of who you're really writing for, never a real customer, so every page speaks to your actual buyers.
Your brand voice and your marketing assets. How you sound, the words you always and never use, the one sentence your best customer would say about you, and the photos, reviews, price list and before-and-after examples you already have.
Claims and rules, checked on every piece of writing. What we may say about you, what we never say (no guaranteed rankings, no guaranteed traffic) and words we never use, set with you and checked every time.
Your competitors, as you see them. Tell us who you lose jobs to, and we show them next to the competitors Google says you're up against.
Your real numbers. Your average job value, gross margin, jobs per customer, repeat rate, marketing spend and conversion rates, so we can show what a customer is worth over time (lifetime value), what it costs to win one (CAC), the LTV-to-CAC ratio and your return on marketing (ROMI). Every SEO opportunity is valued through your own sales funnel, not an industry average.
Rather talk than type? We can fill all of it in with you on a 15-minute call.
Update it any time, with a full history. Every change is kept, along with what it changed in your plan.
See the whole SEO portal →
From SEO on your to-do list to customers finding you on Google
In most small businesses, SEO belongs to whoever has a spare hour: the owner after closing, a marketing manager with ten other jobs, or the office manager between calls. Here's what changes for each of them when someone finally owns it.
For the owner: the day SEO stops being your 6th job
Today: you're the owner, the salesperson, the bookkeeper, the HR department, the customer service desk, and somewhere in there, the person “doing the SEO.” Late nights on YouTube tutorials, or paying an agency and hoping.
WITH US
Your time back. We do the keyword research, the on-page SEO and the technical fixes on your website every week. You spend your hours running the business.
Proof, not promises. Every SEO change, why we made it and how your rankings and search traffic moved afterward, in your portal whenever you want to look.
Growth you can plan around. An SEO strategy built on your goals, your numbers and your busy season, so more of the right customers find you on Google when you can serve them.
For your marketing manager: an SEO specialist on the team
Today: they're running social media, email, the website, events and ads, and SEO keeps sliding to next week because nobody on the team is an SEO expert.
WITH US
Expert SEO without a new hire. Keyword research, content optimization, technical SEO and local SEO handled every week by people who do nothing else.
Reports they can hand straight to the owner. A plain-English weekly summary and a PDF report, with every number sourced, so they never have to defend SEO spend with vague charts.
A plan that fits everything else they run. Topic clusters and search intent research that feed their content calendar, social posts and campaigns.
For your office manager: the right calls, with nothing new to learn
Today: they answer the phones, juggle the schedule and get asked “how did they hear about us?” with no good answer, while marketing tools pile up that nobody has time to learn.
WITH US
No new software to master. There's nothing to log into unless they want to look. The work happens on your website without them.
Fewer wrong-fit calls. SEO aimed at the services you want more of and the towns you actually cover, so more calls are jobs worth booking.
The busy season planned in advance. Seasonal SEO topics ready before the rush, and higher-value work targeted when the calendar is nearly full.
See your own site, free →
Spencer Capron, founder
Middleborough, Massachusetts
Run by a small business owner, for small business owners
Spencer founded Capron Media in 2020 and runs it today, from Middleborough, Massachusetts. Before building the portal, he ran recurring SEO and marketing operations programs for 30+ small-business clients in hospitality, non-profit, healthcare, professional services, e-commerce and home services.
That's where the idea came from: owners didn't need more reports, they needed to see the work and know it was aimed at their goals. We review every weekly change and audit before it reaches you. You and your team can see all of it and flag anything that looks off, but there's nothing to approve on your end.
320%
One earlier client result: a coaching business, after SEO and conversion rate optimization, saw 320% more form submissions.
“Marketing isn't a fix-all. It only works when the business itself is built to last.”
Spencer Capron
What small business SEO costs with us
If you've ever wondered what a normal price for SEO is, here are ours: published, with no lock-in and no “call us for a quote” on the work we do every month.
Lite Subscription
0$Free Lite subscription. Your own site's rankings, map results, site health and links. Costs nothing, for as long as you keep it. On Lite you can also order an SEO Audit, from your portal.Free Plan- Lite does not include the work on your site. Starter does.
Starter
297$Every monthStarter is our monthly SEO subscription: five optimizations a week, made for you on the site you already own, and each one shown in your portal.- $297 a month. No contract; leave any month.
SEO Audit
$250, once. Ready in 3 to 5 business days; rush in 1 to 2 for $100 more.
SEO Projects
Quoted in writing before anything starts. No charge for a quote you decline.
Strategy session
$750, fixed, including an SEO audit of your site.
Diagnosis
From $2,950, priced in a written proposal first.
Ongoing advisory
From $995 a month, paid monthly or a year up front.
What drives SEO prices in general? Read our guide to how much SEO costs for a small business.
See every price and what's included →
Low-risk SEO for small businesses: start free, stay because it works
Most owners have been burned by SEO before: locked into a contract, paying for work they never saw, then leaving with nothing. Here's how we take those risks off the table.
“I don't want to pay before I know it's worth it.”
Start with Lite, free for as long as you keep it: your SEO dashboard, keyword rankings, map results, site health and backlinks. You see your website's search performance and what needs fixing before you spend a cent.
“I don't want to get locked in.”
No contract, ever. Starter is month to month, so you stay because the work is paying off, and you can leave any month if it isn't.
“I've paid for SEO and never saw what they did.”
Every change we make is in your portal: what, where, why, and how your rankings and search traffic moved afterward. If something looks off, flag it and we reply within 1 to 2 business days.
“If I leave, I lose everything.”
You keep it all. Every SEO improvement is made on the website you already own and stays with your business once the month is paid for, and your data and full work history can be downloaded any time.
“I'll get upsold on things I don't need.”
Anything beyond the monthly work is quoted in writing first, and nothing starts until you say yes. Declining a quote costs nothing.
“I don't want a sales pitch.”
Talk to a person first: a free call of about 30 minutes, with an honest read on whether SEO is worth it for your business, even if the answer is no.
Questions small business owners ask before hiring an SEO agency
You can, and Lite shows you exactly what your site needs, for free. Starter is for when your time is worth more than the learning curve: we handle the keyword research, on-page and technical SEO every week, and you watch it happen.
Honestly, it varies, and nobody can promise a timeline. What we can promise is that you'll see progress as it happens: each change is measured 7 to 10 days after it goes live, then every week, so you're never waiting months in the dark.
Yes. Google still sends most of the clicks, and well-optimized pages are what AI answers draw on. On Starter, your portal also tracks whether ChatGPT and Gemini name your business, so you see your AI search visibility (AEO and GEO) alongside Google.
Local SEO is part of the work. Lite and Starter show where you appear in the Google map pack across a 49-point grid of your area, scanned every week, so you see your local rankings town by town.
Both. Our system does the heavy lifting of research and recommendations, and a person reviews every change before it goes live on your site. Then each change is checked again once it's made.
Then buy just that. An SEO audit, an SEO project or a strategy session can each be bought on its own, starting from a free Lite subscription.
No. We focus on SEO for the website you already have, which is why we can do it well at a small business price. If you need a new site, we'll tell you who to talk to.
It takes about two minutes, and no credit card is needed:
1. Create your free account.
2. Choose Lite on the pricing page and fill in the short form about your business.
3. Click to start your subscription, and you'll land straight on your SEO dashboard.We're based in Middleborough, Massachusetts, and we serve small businesses across the entire United States. Wherever you are in the US, everything happens in your portal, with a call any time you'd rather talk.
Fractional CMOs, agencies and advisers: refer SEO with nothing to sign
For fractional CMOs, small marketing agencies, web designers and business advisers whose clients ask about SEO. Refer them knowing exactly what we do, what it costs, and what happens if we ever part ways.
Fractional CMOs
Small marketing agencies
Web designers
Business advisers
Make your strategy measurable.
Your client's SEO lives in a portal they can check: every change, every ranking and every number sourced. Your recommendations show up as results, not promises.
Three full SEO audits a month, free.
Once terms are agreed, run audits on clients' websites, co-branded with your business name beside ours, written for the reader you choose.
Referral terms with nothing to sign.
No quota, no white label, agreed in one short conversation.
Protected if we ever part ways.
Referrals already earning keep paying you to the end of their six months, and referrals in progress stay marked as yours.
See how referrals work →
Rankings aren't the finish line.
Customers are.
Find out what's holding your website back and what's winnable in your market. Lite is free for as long as you keep it, with no credit card, and the call is free too.
Serving small businesses across the United States, from Middleborough, Massachusetts.