How Can Businesses Benefit from Using Analytics on Their Website
If you’ve ever wondered why some businesses seem to effortlessly attract and keep customers, the secret often lies in their use of web...
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85%
Repeat Customer Rate
400%
Avg. ROI Achieved
100%
Commitment to Customer Satisfaction
Connect and resonate with your ideal customers online daily using our marketing agency's unique set of skills and services.
Website and Positioning Consulting
Having trouble connecting and resonating with your ideal customers online? Before you decide on a solution, make sure you know why you can't connect with your ideal customer online. This will help you avoid potential risks.
We work with you to identify and understand your product or service’s unique selling points and benefits, who your ideal customer is, and what makes you stand out from your competition. Start now to avoid costly mistakes in marketing that impact the cost of acquiring customers and marketing online.
Audits and Assessments
Need to know why your small business marketing isn’t resonating with customers and search engines? Our audits and assessments take you through a deep dive to identify the real reasons your website, email marketing, and ads aren’t resonating with your ideal customers online. Once completed you’ll get the comprehensive report of what’s going wrong, why it’s going wrong, and how to fix it. This gives you the confidence to choose the best marketing approach.
Data Driven Search Engine Optimization
Our SEO Services uses a data driven approach to increase brand awareness and website traffic to reach your short, mid, and long term business goals. SEO Campaigns start with SEO strategy, keyword research, and service and campaign planning. Our SEO team then completes on page SEO, technical SEO, Local SEO and business listing optimizations, and SEO optimized blog content. Your business is always in the loop with weekly and monthly reports and meetings using website data analytics to increase search visibility.
On-page SEO involves optimizing various elements on a webpage to improve its visibility in search results. These elements include title tags, meta descriptions, image alt text, headings (h1s, h2s), and keyword-rich body text. By optimizing these elements, websites can increase their visibility and attract more organic traffic.
Technical SEO optimizes page URLs, removes broken links, creates link redirects, internal link building, and prepares for website migrations. Improving local SEO involves optimizing over 65 business listings and adding location-specific keywords to website pages.
Blog content includes creating a strategic blog content strategy and plan, writing and scheduling seo optimized blog posts. Published blog posts are then submitting the post to Google Search Console, monitoring rankings, and optimizing the past articles. The outcomes clients typically see are increased website traffic, National and Local search rankings and search rankings, and improved online presence.
Website Design and Management
A good website design and user experience attracts the right customers to your small business without hurting your brand or spending too much. Our website design process includes creating an information architecture, doing keyword research, and building a site map. We then write persuasive content and design pages that resonate with target audiences and follow best seo practices. We make sure the quality is good before launching the site and train staff on using the CMS and website editor.
Over the last 4 years, we’ve spent countless hours designing and managing Wix, Webflow, Squarespace, and WordPress websites to help small businesses resonate with their ideal customers. Partner with us to start building the website that resonates with your potential customers and acts like a 24/7 salesperson.
Email Marketing
Are your marketing emails falling on deaf ears? If so, maybe it’s time to improve your email marketing strategy and execution. Our focus will be to nurture potential leads in your newsletters, marketing emails, and automated nurture emails. We’ll use personalization, conversion copywriting, and automation to improve your marketing email open and click through rates, get you out of the spam folder, and keep your leads engaged and converting.
Automated Demand and Lead Generation Funnels
Demand and lead generation funnels are the glue that bridges the gap between ideal customers and your business. Think of us as the marketing architects that design and implement a custom built marketing funnel.
These funnels use both pay per click search campaigns and social media ads and retargeting to attract customers at every stage of the buyer cycle. This leads to high conversion rates on landing pages. Attract, engage, and convert your ideal customers to achieve steady business growth using automated demand and lead generation funnels.
Elizabeth Guarino
CEO of Best Ever You and Compliance4
I’m so relieved I found Capron Media. With the flood of emails telling me what I needed to do with my website, email newsletters, and social media, I was hesitant to hire anyone due to lack of trust and high costs. Spencer Capron not only listened, but also provided effective strategies, helping me move forward in exciting new directions.
How To Get the Most from Our Agency
To start connecting your small business with ideal customers online daily there is a lot we need to know. As a data driven SEO company, we need to know your business, ideal customers, and current positioning and branding. If you don’t know where to start, we recommend starting with our Website and Positioning consulting.
Think of our consultant as your digital marketing strategist that asks the important questions that determine the success or failure of your marketing initiatives. During the consulting engagement, we’ll use data driven insights from your marketing analytics to suggest marketing audits.
These audits assess gaps and risks that prevent your marketing from achieving high ROI and resonating with ideal customers. Once the audits uncover the weakest links in your online marketing, your small business will be able to confidently choose the highest impact and ROI marketing channels and services that align with your business model and growth goals.
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How To Get the Most from Our Agency
Specific marketing execution gaps can limit the effectiveness and ROI of all your marketing efforts. Get a free website and positioning consultation to start resonating with your target customers more effectively.
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